"How to Hold Audience Attention: Be Clear, Be Quick, Be Gone" is the most important message I came away with from the readings. Too often we try to fit too much into a presentation or give the audience more information than they can readily absorb. I college, we've all sat through 3 hour long PowerPoint presentations that were word for word what we read in our text books the night before. this type of presentation does not get across any message except that it's long and boring.
I made the mistake a few times of using the projector to show students articles about topics in social studies. Now, after many groans from students, I instead show brief PowerPoint slides and then let them take the full articles to read on their own.
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